Pete Roberts, Jocko Willink's partner in Origin USA, discusses the vital revival of American manufacturing. He shares insights on adapting production amid the COVID-19 pandemic and the challenges faced in transitioning from traditional to urgent production needs. Their journey into creating high-quality sugar-free protein bars unveils the complexities of ingredient preservation. The episode also highlights the emotional commitment to revitalizing U.S. fabric production, along with personal anecdotes that reflect the intersection of health, community, and entrepreneurship.