Emma Grede, a powerhouse behind brands like Good American and Skims, shares her incredible journey from East London to leading billion-dollar companies. She reveals the importance of ambition and resilience while navigating the chaos of entrepreneurship. Exploring themes of intuition in decision-making and embracing imperfection, Grede also discusses the innovative nipple bra and its significance for body positivity. With a touch of humor, she highlights the importance of gratitude and collaboration in achieving success.
Emma Grede emphasizes the importance of authentic leadership and clear communication in fostering an inclusive and productive workplace culture.
Her entrepreneurial journey illustrates the balance of risk-taking and informed decision-making essential for success in the competitive fashion industry.
Grede advocates for the 15% Pledge, highlighting how corporate responsibility can enhance diversity and positively impact Black entrepreneurs.
Deep dives
The All-New Acura ADX: Versatile Craftsmanship
The Acura ADX is a compact SUV designed with a focus on versatility and high-quality craftsmanship, catering to diverse lifestyles. It features advanced all-wheel drive for enhanced performance and usability, making it suitable for both urban environments and adventurous outings. The vehicle integrates Google built-in technology, allowing for seamless connectivity and voice command functionality, which enhances the driver’s experience. Additionally, it offers a premium Bang & Olufsen sound system, underscoring Acura's commitment to blending technology with luxury.
Emma Greed: A Visionary Leader
Emma Greed is a celebrated investor and business leader, known for her role in shaping brands like Skims and Good American. She shares insights into her leadership philosophy, focusing on leading with conviction and compassion while fostering a culture of inclusivity. Greed emphasizes the importance of understanding customer needs and staying flexible in an ever-evolving market, arguing that the key to successful entrepreneurship is not just having a great idea but executing it effectively. Her journey exemplifies how clarity and strong relationships can lead to sustained success in the competitive fashion industry.
Navigating Entrepreneurship with Grit
Greed discusses her journey in entrepreneurship, highlighting the blend of risk-taking and informed decision-making required to thrive. She reveals that her experience in the fashion sector prepared her for the unique challenges of scaling businesses while maintaining clarity in her vision. By being unapologetically herself and leveraging her strengths, she navigates the ups and downs of her career. This relentless pursuit of what she believes in allows her to create products that resonate with and empower women across various sizes and lifestyles.
The Importance of Authentic Leadership
Emma Greed believes that authentic leadership involves clear communication of goals and expectations to foster a productive workplace environment. She advocates for an agency-based approach where individuals feel responsible and empowered to contribute to the company’s mission. By avoiding micromanagement and embracing open feedback, she cultivates a culture that encourages accountability and innovation among her team. Her focus on hiring the right talent based on attitude and adaptability reinforces her commitment to building a cohesive and high-performing team.
The 15% Pledge: Creating Economic Equity
The 15% Pledge is an initiative begun by Emma Greed’s friend, aimed at promoting economic equity by encouraging businesses to allocate 15% of their annual purchasing power to Black-owned businesses. This movement emerged in response to racial injustice and aims to create a sustainable pipeline for Black entrepreneurs. Greed highlights how this pledge not only benefits the businesses involved but also enhances the overall customer experience by diversifying product offerings. The initiative exemplifies how corporate responsibility can intersect with profitable business practices, leading to a positive community impact.
In this episode of The goop Podcast, Gwyneth sits down with Emma Grede—the force behind some of fashion’s most influential and cultural shifting-brands.
Grede shares her journey from East London to running the boardrooms of billion-dollar companies like Skims and Good American—and how she built it all by rewriting the rules and trusting her instincts.
They talk about what it takes to scale with conviction, the illusion of balance, and why letting go of perfection can sometimes be the most powerful move. Grede also opens up about building brands alongside her husband, texting with Kim Kardashian, and how she’s learned to cultivate gratitude daily to stay grounded amid chaos.
It’s a conversation about ambition, resilience, and carving a life that’s entirely your own.
