Establish Yourself®: Clear Brand Messaging, Offers, and Systems for Coaches and Consultants

38. The New Way Lauren Gets Clients Without Proposals (Live Interview)

Sep 9, 2025

Lauren Atherton, a branding designer specializing in nonprofits at Heart Spark Design, shares her transformative journey from proposal fatigue to thriving client engagement. She reveals how she secured multiple clients without the hassle of custom proposals, generating over $30K with a clear, packaged offer. The discussion dives into the importance of structured service packaging and effective client communication, offering valuable insights on creating irresistible offers that resonate with potential clients.

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ADVICE

Pick One Slice And Make It Repeatable

Simplify your offering by choosing one clear service slice and stop listing every possible thing.
Build a one-pager and practice your pitch so referrals and prospects can repeat it easily.

ADVICE

Sell With A One-Page Offer

Put your service on one clear one-page PDF so prospects instantly understand it.
Use a single-sheet offer to sell more without long proposals or sales pages.

ANECDOTE

Naming: Live Feedback Beat AI

Lauren iterated on names: 'Glow Up' resonated with clients but was taken, so she landed on 'Brand Level Up.'
She found live group feedback more useful than AI for naming clarity and fit.

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Ever wish you could stop writing proposals and still get amazing clients? Then you’re going to love this live interview.

In this special behind-the-scenes episode, I pull back the curtain on the exact client conversation I’ve led over 100 times, this time with a past student in my signature program.

Designer + consultant, Lauren, joined my Package Your Process™ Accelerator after hitting her limit with RFPs and custom proposals. What happened next? She booked 4+ clients on the spot—without sending a single proposal—and generated $30K+ in business from just ONE clear, packaged offer.

How'd Lauren do it?

And how do *I* get great feedback and testimonials by interviewing clients live?

Listen now to hear firsthand!

🎯 You'll Discover:

How to stop writing custom proposals (without hurting your close rate)
What makes a service irresistible (hint: it fits on one page)
Lauren’s journey from proposal fatigue to instant yeses
A behind-the-scenes look at the exact client interview process I teach

🎟️ WANNA LEARN HOW TO TURN CLIENT INTERVIEWS LIKE THIS INTO TESTIMONIALS?

Join me for "Get Better Testimonials: Pop-up Workshop"

DATE: Thursday, Sep. 25, from 12-1:15pm EST (plus 30-day replay)

Curious how to run a call like this with your clients... so you get better testimonials, more referrals, and deeper relationships?

I’ll walk you through the full system I use: interview questions, email templates, even an AI prompt to help you collect authentic reviews in your client’s voice.

👉 Get Better Testimonials by Registering Now

( https://www.greateststorycreative.com/popup )

💼 READY TO STOP WRITING PROPOSALS + PACKAGE YOUR SERVICES INSTEAD?

Loved what Lauren had to share about her results? I do this work 1:1 for you! Go deeper and walk away with your own branded, one-page service that books dream clients without proposals with Package Your Process™ with the Expert.

👉 Set a free consultation for Package Your Process™ with the Expert

( https://www.greateststorycreative.com/consult )

📝 KEY RESOURCES MENTIONED:

Get Better Testimonials Workshop: greateststorycreative.com/popup
Free Consultations for Package Your Process™ with the Expert: greateststorycreative.com/consult

🎙 KEEP GOING! LISTEN TO RELATED EPISODES:

Testimonials / the strategy behind a live client interview like this:

Episode 37, "Why Asking for Testimonials Doesn’t Work (and What to Do Instead)"

Start packaging your expertise / Learn more about Package Your Process™:

Episode 11, "Custom vs. Packages? The Shift That Simplified My Services & Landed Dream Clients"
Episode 12, "Signature Offers Made Simple: 3 Steps to Package Your Expertise & Raise Your Rates"

👋 THANKS TO OUR FEATURED CLIENT:

Lauren Atherton - Branding Designer/Consultant for Nonprofits (Heart Spark Design)

#packagingyourservices #noproposals #clientinterviews #testimonialstrategy #brandingforconsultants #businesssystems #establishyourself