Lauren Atherton

Lauren Atherton, a branding designer specializing in nonprofits at Heart Spark Design, shares her transformative journey from proposal fatigue to thriving client engagement. She reveals how she secured multiple clients without the hassle of custom proposals, generating over $30K with a clear, packaged offer. The discussion dives into the importance of structured service packaging and effective client communication, offering valuable insights on creating irresistible offers that resonate with potential clients.