EP. 61 - He’s saving YouTube from MrBeast & the algorithm: Max Reisinger interview [VIDEO]
Jan 26, 2024
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Max Reisinger, the guest of this podcast, is saving YouTube from the algorithm. He talks about what's wrong with YouTube, the need for change, and how to create good art. Max also shares his experience as an entrepreneur and his dream of being a stay-at-home dad. He discusses the impact of loneliness and personal growth, as well as the power of narratives in shaping our identity. The podcast also explores themes like anxiety, transformation, memory, therapy, and the impact of breakups.
Max Reisinger is part of the YouTube New Wave, a movement focused on telling powerful stories that are anti-algorithm and anti-clickbait.
Max emphasizes the need for a balance between art and commerce on YouTube, advocating for space for genuine storytelling amidst monetization and optimization.
Max views business as an art, highlighting the importance of authenticity and transparency in building meaningful connections and relationships.
Deep dives
The Intersection of Art and Business
The podcast episode explores Max Reisinger's journey of creating meaningful art within the business-driven world of YouTube. Max emphasizes the importance of finding the balance between art and commerce, and shares his frustration with the over-optimization and sensationalism prevailing on the platform. He discusses his mission to create the New Wave movement, which aims to tell powerful stories that are anti-clickbait and anti-algorithm. Max also talks about his personal growth and transformation through his YouTube journey and how he has learned to process his thoughts and emotions through the platform.
Overcoming Shyness and Embracing YouTube
Max reflects on his initial hesitations and shyness about starting a YouTube channel but ultimately pushes through to become the person he aspired to be. He highlights the role of YouTube in providing a medium for self-expression and personal growth. Max started filming himself and used the platform as a means to discover his true self and connect with others. His journey is marked by the rebellion against the clickbaity and hyper-optimized content and a desire to bring back the human and raw elements to YouTube.
Challenging the YouTube Culture
Max delves into the shift in YouTube culture from a focus on personal, raw content to one driven by optimization and profit. He expresses his concerns about the loss of humanity and genuine storytelling in favor of algorithm-driven metrics. Max acknowledges the inevitability of monetization and optimization but emphasizes the need for a space for art and personal connection. He advoates for a balance between the two and explores the question of what constitutes good art on YouTube.
Building Businesses with a Focus on Human Connection
Max's entrepreneurial journey is driven by his desire to create meaningful connections and build worlds for people. He discusses his approach to business, viewing it as an art and highlighting the importance of human relationships and connections. Max shares his experiences in starting Creator Camp and Circle Park, tapping into his understanding of the creator and brand dynamics to create a win-win situation. He emphasizes the need for authenticity and transparency in business interactions.
Personal Growth, Reflection, and Future Aspirations
Max reflects on his personal growth and how YouTube has become a reflective platform for him. He shares his aspirations for the future, with a focus on connecting with people in an authentic and human way. Max discusses the importance of finding balance, both personally and professionally, and his desire to create a space where humans can be humans and art can thrive. He also expresses a curiosity about exploring relationships and connections with individuals outside of the YouTube world.
@MaxReisinger will save YouTube. At age 18, he cofounded the YouTube New Wave -a movement focused on telling powerful stories that are anti-algorithm and anti-clickbait - with friends like @RyanNgFilms@nataliexlynn@wholesomesimon
At age 20, he’s now helped raise over $200K from brands like Polaroid & Notion to support the New Wave while documenting his life growing up thru YouTube.
Today, Max shares his story on what’s wrong with YouTube, how to do business in a human way, and how to create good art.
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Learn more about Karat at
https://www.trykarat.com
Follow Karat at
https://www.instagram.com/trykarat/?hl=en
Follow Eric at
https://www.instagram.com/erictway/?hl=en
Follow Max at
@MaxReisinger
https://www.instagram.com/maxbrsee/
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00:00 - Introduction
01:24 - Making my life a documentary
02:14 - Unhappy with who I was
03:25 - YouTube NEEDS to CHANGE
06:46 - What is good art?
08:30 - I'm an entrepreneur not an artist
09:49 - How to purify YouTube
11:47 - The luxury most artists have
12:54 - This 20yr old ran FOUR businesses
13:44 - Business is an art
16:30 - Casey Neistat hit me with magic fairy dust
17:34 - My ultimate dream: stay at home dad
19:00 - Money is just pieces to a puzzle
19:58 - Perspectopia: wearing my OWN world
21:53 - Life of a lonely creator
23:31 - Trading crypto in high school
24:05 - I hit rock bottom in France
24:24 - How I bettered myself
26:12 - I edited the perfect version of myself
28:20 - The struggles of editing my own videos
31:01 - Going to therapy to understand myself
33:01 - YouTube is my public journal
33:47 - How I'm seen online vs IRL
36:28 - Why I post my struggles over my success
38:43 - The need to share my vulnerable side
40:03 - Starting my own agency
42:35 - My businesses started by accident
45:24 - What I look for in any relationship
46:33 - Finding friends in any industry
47:06 - Feeling seen in the content world
49:02 - What I want my story to be
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