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15min chapter
EP. 61 - He’s saving YouTube from MrBeast & the algorithm: Max Reisinger interview [VIDEO]
The Karat Podcast
The Shift to Algorithm Optimization
This chapter discusses why YouTube shifted its focus from content creators like Casey and Emma to measuring retention and algorithm optimization. The speakers mention that money and the natural progression of creating rules and finding loopholes are factors in this shift. They also mention MrBeast as someone who figured out how to please the algorithm and maximize views.
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