The Jordan B. Peterson Podcast 553. Why Do Smart People Double Down On Bad Ideas? | Dr. Gad Saad
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Jun 5, 2025 
In a captivating conversation, evolutionary psychologist Dr. Gad Saad shares his insights on the human tendency to cling to false beliefs, exploring the concept of cognitive dissonance. He discusses the impact of delayed gratification on personal success and examines changing dynamics in academia, including the shift towards diversity and inclusion. Dr. Saad reflects on the spiritual and psychological significance of sacrifice and authenticity, linking ancient myths to modern challenges while highlighting the importance of truth-telling in today's society.
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Why Smart People Double Down
- People often refuse to change their minds even when faced with overwhelming contradictory evidence.
- Exposure to opposing ideas can paradoxically strengthen their original beliefs due to cognitive dissonance and willful blindness.
Peterson's Harvard Experience
- Jordan Peterson fondly recalls Harvard's environment in the 1990s, highlighting brilliant senior faculty and research-obsessed young professors.
- The university fostered intense dedication with faculty prioritizing lab work over endless meetings.
DEI Policies' Academic Impact
- Canadian universities overwhelmingly require diversity, inclusion, and equity statements in job postings, exceeding 98% mention.
- Such ideological demands have forced some academics, like Gad Saad, out of research funding and pursuing their work.
