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553. Why Do Smart People Double Down On Bad Ideas? | Dr. Gad Saad

The Jordan B. Peterson Podcast

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Cognitive Dissonance and Mythical Struggles

This chapter explores Leon Festinger's cognitive dissonance theory, illustrating how people defend their beliefs in the face of contradictions. It uses the myth of Osiris to highlight the tensions between ignorance and truth, emphasizing the cyclical battle between chaos and order in both mythology and human understanding.

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