Understanding Bounce Rate

Bounce rate is a critical metric that indicates the percentage of visitors who leave a specific webpage without engaging further. In the context of a learning platform, a high bounce rate may suggest that users are not finding what they expect or need from the content. This metric provides insight into user behavior, allowing organizations to gauge whether their learning materials captivate and engage audiences effectively. Depending on user engagement, a high bounce rate may not always be concerning if the dwell time on the page is substantial, indicating that visitors are still deriving value from the content despite not navigating deeper.