The Creator Spotlight Podcast How to build a local newsletter people actually read ft. Tomo Chien
Dec 9, 2025
Tomo Chien, the founder of 'Morning, Trojan,' shares his journey in local journalism focused on USC. He reveals how he disrupted the student media landscape by embracing originality over aggregation to attract over 10,000 subscribers. Tomo discusses the power of a controversial tone, using engagement tactics to convert interest into loyal readers. He shares insights on the importance of concise content and maintaining a strong team. As he prepares to close the newsletter post-graduation, he reflects on his future ambitions and the evolving nature of creator journalism.
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Newsletter As Controlled Distribution
- Morning Trojan used a newsletter instead of social to control distribution and reach an engaged USC audience.
- Tomo built 11,000 subscribers by targeting the campus as a small city with unique, consistent coverage.
FedExing A Trophy To The President
- Tomo ran a 'Moron of the Year' vote during pro-Palestinian encampments and FedExed a trophy to the university president.
- He admits it crossed a line but says it captured readers' anger and boosted attention.
Scoops Expand Audience Reach
- Original reporting on university layoffs and local incidents dramatically widened Morning Trojan's audience beyond students.
- Coverage of staff layoffs expanded reach to tens of thousands of employees and alumni.