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Tomo Chien
Founder and editor of the Morning, Trojan newsletter covering USC; a journalist who grew the newsletter to over 10,000 subscribers through local reporting and original scoops.
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Dec 9, 2025
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How to build a local newsletter people actually read ft. Tomo Chien
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Tomo Chien, the founder of 'Morning, Trojan,' shares his journey in local journalism focused on USC. He reveals how he disrupted the student media landscape by embracing originality over aggregation to attract over 10,000 subscribers. Tomo discusses the power of a controversial tone, using engagement tactics to convert interest into loyal readers. He shares insights on the importance of concise content and maintaining a strong team. As he prepares to close the newsletter post-graduation, he reflects on his future ambitions and the evolving nature of creator journalism.
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