Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold

Ep. 178 - MARKETING AUTOMATION in Direct Mail? 📬 ===> GUEST: Dennis Kelly, CEO at Postalytics - Direct Mail at a FRACTION of the cost and dramatically increased ROI!

Aug 30, 2024

Dennis Kelly, the CEO and co-founder of Postalytics, dives into the world of direct mail automation, revealing how it parallels email marketing. He explains the affordability of this innovative approach, with mailings costing around $1 or less, and discusses how automation can trigger mail based on prospect actions. Dennis challenges the notion of direct mail as a legacy channel, showcasing its effectiveness today. Plus, he shares a glimpse into his cold ocean swimming routine, making for an entertaining and insightful conversation!

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Intro

00:00 • 4min

Automating Personalized Direct Mail through Marketing Tools

03:37 • 2min

Reviving Direct Mail Marketing

05:18 • 4min

Unlocking the Secrets of Direct Mail Marketing Automation

08:53 • 4min

Embracing Winter Adventures and Marketing Opportunities

12:27 • 3min

In this episode, host Jay Schwedelson interviews Dennis Kelly, the CEO and Co-Founder of Postalytics, a company that automates direct mail marketing.

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Best Moments:

(04:06) Dennis explains how Postalytics evolved to sell directly to marketers and agencies

(04:37) Jay frames the conversation around direct mail automation and how it works similarly to email marketing automation

(06:43) Dennis illustrates how direct mail automation can be triggered based on a prospect's actions, such as clicking on an email campaign

(08:09) Dennis highlights the cost-effectiveness of direct mail automation, with pieces costing around $1 or less

(10:09) Dennis addresses the perception that direct mail is a legacy channel and discusses its effectiveness

(12:20) Jay inquires about the state of marketing automation in the direct mail industry

(14:06) Dennis shares his unusual morning routine of swimming in the cold ocean

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Guest Bio:

Dennis Kelly is the CEO and co-founder of Postalytics, a company that automates direct mail marketing. With a background in starting tech companies in the Boston area since the late 1980s, Dennis has focused on leveraging technology to modernize the direct mail industry.

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