Dennis Kelly, the CEO and co-founder of Postalytics, dives into the world of direct mail automation, revealing how it parallels email marketing. He explains the affordability of this innovative approach, with mailings costing around $1 or less, and discusses how automation can trigger mail based on prospect actions. Dennis challenges the notion of direct mail as a legacy channel, showcasing its effectiveness today. Plus, he shares a glimpse into his cold ocean swimming routine, making for an entertaining and insightful conversation!
