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Deconstructor of Fun
TWIG #309: EA’s AI problems, Monopoly GO’s decline, and Pokémon Pocket’s success
Nov 22, 2024
As World of Warcraft celebrates its 20th birthday, the discussion reveals the underlying issues behind EA's troubled AI presentation. There's a spirited defense of Monopoly GO's new TV campaign, highlighting creative marketing strategies. The success of Pokémon TCG Pocket takes center stage, showcasing its appeal in the gaming market. The podcast also explores the challenges of collectible card game monetization and the rising concerns about loot boxes, while reflecting on recent acquisitions and the evolving industry landscape.
53:41
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Quick takeaways
- EA's recent AI strategy aims to alleviate developer concerns about job security while potentially overshadowing creative talent within the studio.
- The upcoming Game Awards nominations spark debate over the inclusion of DLCs and remakes, questioning their criteria for excellence in gaming.
Deep dives
AI in Game Development
The discussion highlights EA's approach to integrating AI in game development, emphasizing a separate initiative that aims to relieve concerns among studio developers about job security. This separation is intended to foster innovation without threatening existing creative roles within studios, as exemplified by the appointment of an AI gaming czar. The choice of messenger for this initiative has drawn criticism, as hiring someone without substantial gaming experience may undermine the credibility of AI's potential in enhancing game development. There are contrasting views on whether this approach could overshadow the unique creative talent within EA and affect morale among developers.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode