TWIG #309: EA’s AI problems, Monopoly GO’s decline, and Pokémon Pocket’s success
Deconstructor of Fun
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Creative Lifetime Value in Advertising
This chapter explores the concept of creative lifetime value (LTV) in advertising, particularly in the gaming industry, highlighting successful campaigns and their long-term benefits. It also examines the shift in user acquisition strategies amidst market saturation and rising costs, while considering the impact of celebrity-driven content and international marketing tactics.
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