TWIG #309: EA’s AI problems, Monopoly GO’s decline, and Pokémon Pocket’s success
Deconstructor of Fun
Creative Lifetime Value in Advertising
This chapter explores the concept of creative lifetime value (LTV) in advertising, particularly in the gaming industry, highlighting successful campaigns and their long-term benefits. It also examines the shift in user acquisition strategies amidst market saturation and rising costs, while considering the impact of celebrity-driven content and international marketing tactics.
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