
Today in Focus
Is the gym gen Z’s pub?
Apr 18, 2025
Isabel Brooks, a freelance writer for The Guardian and a member of Gen Z, discusses how her generation views gyms as new social hubs, replacing traditional pubs. Alongside Nia Kinshe, a regional project lead at a human rights organization, they explore the blend of fitness and social connection. They delve into personal stories of how gym culture fosters relationships while navigating challenges of social isolation. Both highlight Gen Z's pride in fitness, viewing criticism as a motivation for growth, amidst shifting cultural dynamics.
28:56
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Quick takeaways
- Gen Z's gym membership surge, surpassing 11.5 million, signifies a cultural shift away from traditional pub socializing towards fitness-focused leisure activities.
- While the gym serves as a new social hub for Gen Z, it often fosters isolation due to an overemphasis on individual fitness goals and societal beauty standards.
Deep dives
The Shift from Pubs to Gyms
There is a significant trend among Gen Z in the UK, where gym memberships have surged, leading to a record 11.5 million memberships. This shift represents a cultural move away from traditional post-work socializing at pubs, which has historically been a cornerstone of young adult life. Many young people are opting for fitness and health over drinking, indicating changing priorities regarding leisure activities. This transformation is reflected in their social lives, where the gym is becoming the primary place for gathering rather than pubs, which are frequented less by younger individuals.
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