Think Like an Owner

Launch Series Ep.1: Industry Research with Aaron Perrine and Kevin Oxendine - Ep.170

May 9, 2023

In this episode, Aaron Perrine and Kevin Oxendine discuss the importance of industry research and its impact on finding a good deal. They explore preferred industries, avoiding complicated business models, effective ways to conduct industry research, and the importance of bias to action. They also highlight the two levels of research in the acquisition process: developing an initial thesis and revalidating industry elements for the specific company.

53:49

Episode guests

Kevin Oxendine

Aaron Perrine

AI Summary

AI Chapters

Episode notes

Podcast summary created with Snipd AI

Quick takeaways

Industry research helps searchers gain insights about specific industries and identify growth opportunities.

Having a well-defined industry thesis increases credibility, differentiation, and the chances of acquiring a business aligned with the searcher's expertise and goals.

Deep dives

The Importance of Industry Research

Industry research plays a crucial role in a searcher's journey towards finding the right business to acquire. It helps them gain insights and knowledge about specific industries, identify trends and growth opportunities, and understand the dynamics and competitive landscape of target markets.

Introduction

3min

Introduction to Industry Research with Aaron Perrine and Kevin Oxendine

2min

The Value of Industry Research

25min

Exploring Preferred Industries and Avoiding Complicated Business Models

1min

Effective Ways to Meet People and Conduct Industry Research

18min

Effective Tools for Industry Research and the Importance of Bias to Action

2min

The Importance and Levels of Industry Research in the Acquisition Process

2min

I want to tell you about our audience survey we are currently running. These surveys help us create the best content for listeners and better understand your needs and interests. Thank you in advance for sharing your feedback, we greatly appreciate it. After 30 days we are giving $250 cash to 4 survey responders, just add your email at the end of the survey.

Take the survey here: https://bit.ly/3QLBB1N

Ep. 170: Alex (@Aebridgeman) is joined by Aaron Perrine (@AaronPerrine) and Kevin Oxendine (@KevinOxendine).

Today's episode is the first in our new seven-episode series titled Launch Series, in collaboration with Trilogy Search Partners and Pacific Lake Partners. This series is meant to be a guide to preparing a search entrepreneur for their upcoming CEO role, the next major step in their career. Our episodes will focus on topics such as starting up a search, deal structuring, seller relationships, first hundred days, governance, and much more.

This first episode focuses on conducting effective industry research with guests Aaron Perrine and Kevin Oxendine, Partners of Trilogy and Pacific Lake, respectively.

Listen weekly and follow the show on Apple Podcasts, Spotify, Google Podcasts, Stitcher, Breaker, and TuneIn.

Learn more about Alex and Think Like an Owner at https://tlaopodcast.com/

Links:

Aaron on LinkedIn

Kevin on LinkedIn

Trilogy Search Partners

Pacific Lake Partners

Grata

Listen to last year's Trilogy Search Series on Spotify

Timestamps:

(00:02:40) Kevin and Aaron’s background and careers

(00:04:37) How Searchers are approaching Industry research and focus