

Belongship is the New Leadership — From the Vault
7 snips Nov 18, 2024
Sangram Vajre, Chief Evangelist at Terminus and author of 'ABM is B2B,' dives into the transformative concept of 'belongship' in this engaging discussion. He emphasizes how fostering a sense of belonging can reshape leadership and drive success. The conversation highlights the contrast between traditional business values and the proactive measures leaders can take to build authentic communities. Real-world examples illustrate how kindness and strong connections lead to increased talent retention and customer loyalty, creating thriving organizational cultures.
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Belongship
- Belongship describes a culture where people feel trusted, safe, and cared for.
- This sense of community drives them to contribute significantly more than in typical work environments.
The Jeep Wave
- Sangram Vajre uses the Jeep wave as an example of Belongship.
- Strangers acknowledge each other based on shared brand affiliation, creating a sense of community.
PEAK Framework
- Sangram Vajre's PEAK framework (Picture of success, Extreme focus, Authenticity, Kindness) fosters Belongship.
- This framework emerged from explaining Terminus's success to investors.