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The brain has two parallel pathways related to sugar seeking. One pathway is based on conscious perception, where sweet tastes activate reward pathways and increase dopamine levels. The other pathway is related to the nutritive component of sugars and the increase in blood glucose levels. These pathways explain why we seek out sweet foods and crave more of them.
Dopamine is released in the mesolimbic reward pathway when we eat sweet foods, creating pleasurable sensations and motivating us to seek more. However, this increase in dopamine levels can also lead to subsequent cravings and a desire for more sugar. Dopamine pathways have a pleasure-pain balance, and engaging in behaviors that increase dopamine can make us want more and more.
The perception of sweet tastes triggers cascades within the brain that make us want more of sweet things. This conscious pathway for sugar perception leads us to seek out sweet foods and find them more appetizing. Dopamine is released, contributing to the desire for sweet things.
There are subconscious circuits in our body that drive us to seek out sweet foods and foods that increase blood glucose levels. These circuits operate below our conscious awareness and contribute to our cravings for sugar. They demonstrate the power of subconscious cues in driving our sugar seeking behavior.
Neuropod cells in the gut detect the presence of sugar and, through electrical signals, communicate with the brain via the vagus nerve. This connection triggers the release of dopamine and activates the mesolimbic reward pathway, contributing to the preference for sweet foods. The post-ingestive effect, which occurs about 15 minutes after ingesting sweet foods, also plays a role in sugar preference. Even if individuals cannot taste the sweetness, the post-ingestive rewarding properties of sugar-containing foods still influence their desire to consume more sweet foods.
The glycemic index measures how quickly blood sugar levels rise after consuming certain foods. Consuming foods with a lower glycemic index, or combining sweet foods with fiber or fat to lower the glycemic index, can help reduce blood glucose spikes. Lemon juice and lime juice, when ingested before or during the consumption of sugary or carbohydrate-rich foods, can help blunt the blood glucose response. Cinnamon can also slow gastric emptying and adjust the rate of glucose entry into the bloodstream, thus reducing blood sugar spikes.
Beyond the common kitchen ingredients, more advanced tools like berberine can also aid in controlling sugar intake. Berberine, derived from tree bark, has been found to have glucose-lowering effects. However, caution should be exercised to ensure safe dosage levels are not exceeded. These tools, including lemon juice, lime juice, cinnamon, and berberine, can be helpful in reducing sugar cravings and managing blood glucose levels.
Artificial sweeteners have been a topic of controversy, particularly regarding their impact on insulin and glucose levels. One study had to be stopped due to the detrimental effects observed in children who consumed artificial sweeteners without glucose-increasing foods. The study highlighted the importance of individual decision-making regarding the safety of artificial sweeteners. While animal studies show disruptions to the microbiome and potential adverse effects, human studies like the work by Dana Small provide parallel evidence. The study suggests that conditioned flavor preferences develop not only for sweet foods but also for flavors associated with glucose spikes, potentially influencing our desire for glucose-elevating foods.
People with attention deficit hyperactivity disorder (ADHD) or focus and attention issues may need to be wary of a disregulated sugar appetite system. High sugar consumption, especially highly refined sugars, is considered detrimental for individuals with attentional issues. However, the impact of sugar consumption on causing ADHD is still debated. Supplementation with omega-3 fatty acids, specifically eicosapentaenoic acid (EPA), has been shown to be beneficial for individuals with ADHD. It is important to consult with healthcare professionals before making any changes to your diet. It's also worth noting that controlling blood glucose levels through approaches like berberine, metformin, and quality sleep can potentially reduce sugar cravings and regulate sugar metabolism.
I explain how to blunt sugar cravings through fundamental knowledge of how sugar is sensed, metabolized, and utilized within the body. I explain how sugar is processed through the digestive tract and nervous system and how both the taste and nutritive components of sugar can lead to specific appetite changes and cravings. I discuss the connection between sugar, dopamine, and cravings and outline many tools to curb sugar cravings, specifically craving highly processed refined sugars.
For the full show notes, visit hubermanlab.com.
AG1 (Athletic Greens): https://athleticgreens.com/huberman
LMNT: https://drinklmnt.com/huberman
https://www.livemomentous.com/huberman
(00:00:00) Sugar & Physiology
(00:02:41) Sponsors: AG1, LMNT
(00:07:40) Sugar & the Brain
(00:10:06) Appetite & Hormones: Ghrelin & Insulin
(00:14:17) Glucose & Brain Function
(00:24:19) Glucose & Physical Activity
(00:26:16) Fructose vs. Glucose
(00:32:41) When to Eat High-Sugar Foods?
(00:35:01) Sugar’s Taste vs. Nutritive Pathways, Sugar Cravings
(00:41:46) Tool: Sugar & the Dopamine, Pleasure – Pain Dichotomy
(00:48:43) Subconscious Sugar Circuits, Hidden Sugars in Food
(00:58:03) Glucose Metabolism in the Brain
(01:03:00) Tool: Glycemic Index, Blunting Sugar Cravings
(01:12:08) Sugary Drinks, Highly Refined Sugars
(01:14:33) Artificial Sweeteners
(01:22:36) ADHD, Omega-3s
(01:30:18) Tools: Reduce Sugar Cravings with EPA Omega-3s & Glutamine
(01:35:15) Tool: Blunt Sugar Peaks & Craving with Lemon Juice
(01:43:09) Tool: Reduce Sugar Cravings & Spikes with Cinnamon
(01:45:10) Berberine, Sustained Low Blood Glucose Levels
(01:51:24) Tool: Sleep & Sugar Cravings
(01:56:33) Zero-Cost Support, YouTube Feedback, Spotify, Apple Reviews, Sponsors, Instagram, Twitter, Supplements, Neural Network Newsletter
Title Card Photo Credit: Mike Blabac
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