Coaching for Leaders 473: Embrace a Just Cause, with Simon Sinek
7 snips
Jun 8, 2020 
Simon Sinek, author and motivational speaker known for his book *Start With Why*, joins the conversation. He explores the differences between a finite and infinite mindset, emphasizing that true competition is with oneself. Sinek outlines the five standards of a 'just cause' which should be affirmative, inclusive, service-oriented, resilient, and idealistic. He argues that effective leadership should focus on purpose rather than opposition, and shares how organizations can thrive with a clear, empathetic vision.
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Change is Constant
- Facing sudden changes, like technological advancements or cultural shifts, is not new in business.
- Companies have always had to re-evaluate their strategies due to changing times.
The Infinite Game of Business
- Businesses are players in infinite games, where the goal is to stay in the game as long as possible.
- Playing with a finite mindset in an infinite game leads to decreased trust, cooperation, and innovation.
Competing Against Yourself
- Focus on constant self-improvement, viewing your biggest competitor as yourself.
- Look at other companies to reveal your weaknesses, not to outdo them.
