

Ep. 63 Bonus episode: It’s time to Rethink ABM
Jun 21, 2024
Join ITSMA consultants Robert Hollier and Adam Bennington as they discuss the shift to client-centric strategies in marketing, leveraging generative AI, enhancing customer relationships, and the impact of account-based marketing on business success in 2024.
Chapters
Transcript
Episode notes
1 2 3 4 5
Intro
00:00 • 2min
The Evolution and Importance of Account-Based Marketing (ABM)
01:57 • 13min
The Role of Generative AI in Account-Based Marketing Programs
15:25 • 11min
Exploring Client-Centric Account Development and Strategic Solutions
26:18 • 5min
Exploring the Depth and Impact of Account-Based Marketing Strategy
31:02 • 4min