Ep. 63 Bonus episode: It’s time to Rethink ABM
Account-Based Marketing
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The Evolution and Importance of Account-Based Marketing (ABM)
The chapter delves into the significance of account-based marketing (ABM) as more than just a strategic marketing tactic, highlighting how it fosters deeper client-partner relationships and collaboration. It emphasizes the shift towards viewing organizations as clients to build trust and lasting partnerships, stressing the need for continuous evolution and adaptation of ABM strategies in today's business landscape.
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