Adam Bennington
ITSMA consultant
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Jun 21, 2024 • 35min
Ep. 63 Bonus episode: It’s time to Rethink ABM
Join ITSMA consultants Robert Hollier and Adam Bennington as they discuss the shift to client-centric strategies in marketing, leveraging generative AI, enhancing customer relationships, and the impact of account-based marketing on business success in 2024.
