Marketing Against The Grain 4 Marketing Lessons From 2023’s Best Ad Campaigns
Jan 4, 2024
Lestraundra Alfred, a marketing expert and co-host of the Balanced Black Girl podcast, joins the discussion to dissect the standout ad campaigns of 2023. She reveals the secrets behind Snoop Dogg's smokeless fireside buzz and Nicki Minaj's innovative fan engagement. The conversation also sheds light on Walmart's nostalgic Black Friday approach using 'Mean Girls' humor, showcasing a strategic shift in branding. Join them as they explore creativity, cultural relevance, and the real impact of effective marketing.
AI Snips
Chapters
Transcript
Episode notes
Snoop Dogg's Solo Stove Campaign
- Snoop Dogg's seemingly innocent post about giving up "smoke" went viral, generating millions of likes and becoming a meme.
- It was later revealed as a Solo Stove ad, promoting their smokeless fire pits.
Connecting Awareness to Product Value
- Solo Stove's campaign successfully tied Snoop Dogg's viral post to their product's value proposition (smokeless fire pits).
- The campaign effectively raised awareness while highlighting the core product benefit.
Nicki Minaj's Gag City Campaign
- Nicki Minaj's album cover, featuring a futuristic cityscape dubbed "Gag City" by fans, sparked a viral trend.
- Fans created AI-generated images, and brands like Baskin Robbins and Bing joined in, showcasing the power of user-generated content (UGC).