The Next Big Idea Daily

S27 E1: “Quit: The Power of Knowing When to Walk Away” by Annie Duke

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Jul 31, 2023
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INSIGHT

The Power of Quitting

  • Quitting is often seen negatively, but it can be positive when disengaging from unproductive endeavors.
  • Staying committed to losing ventures hinders progress toward long-term goals.
INSIGHT

Quitting Too Late

  • Quitting at the right time often feels premature due to uncertainty about the future.
  • We tend to delay quitting until failure is certain, missing optimal disengagement points.
ADVICE

Decide When to Quit in Advance

  • Decide in advance when to quit by setting "kill criteria" – specific conditions that trigger disengagement.
  • Predetermined criteria help overcome biases and make more rational quitting decisions.
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