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S27 E1: “Quit: The Power of Knowing When to Walk Away” by Annie Duke

The Next Big Idea Daily

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The Importance of Permission in Quitting

The key to an effective relationship with a quitting coach is permission. You must give your coach permission to tell you the hard truth, even if those truths might hurt in the moment. Despite how the old saying goes, quitters often win. Tomorrow we're going to hear from Columbia Business Professor Eric Johnson who's made a study of choice architecture.

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