Tourpreneur Tour Business Podcast

How You Can Increase Tour Bookings and Reviews with Photos

Mar 9, 2022

Ryan O'Grady, founder of Fotaflo, shares how tour businesses can boost bookings and reviews with photo memories. He highlights the power of 'memory marketing' and sending personalized photos to guests. The podcast discusses the benefits of using photos to enhance customer engagement and brand connections in the tourism industry.

47:25

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Episode guests

Ryan O'Grady

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Episode notes

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Quick takeaways

Leverage 'memory marketing' through photo memories to create brand advocates and enhance customer connections.

Send past clients photos of their experiences to maintain brand connection and generate reviews and referrals effectively.

Deep dives

Memory Marketing and Brand Connection

Memory marketing is discussed as a strategy to enhance customer experiences and brand connections. The podcast delves into the importance of capturing memories for customers, emphasizing the impact on business success. By creating experiences worth remembering, businesses can foster strong brand loyalty and customer advocacy, leading to increased return visits and referrals.

Intro

2min

Enhancing Brand Connections through Memory Marketing in the Tour Industry

9min

Utilizing Memory Marketing with Photos for Increased Customer Engagement

3min

Enhancing Customer Experience Through Photo and Video Services in Tourism Industry

11min

Improving Tour Guides Photography Skills for YouTube Channels

10min

Importance of High-Quality Photos in Tour Bookings

3min

Enhancing Tour Businesses Through Photo Marketing and Automation

9min

Ryan O'Grady, the founder of Fotaflo joins us today to share how we can increase tour bookings and reviews with guest photos, which he calls 'memory marketing.'

Ryan explains how tour businesses can leverage photo memories to market and create advocates for their business. He outlines the benefits of offering photo memories of the tour as a free value-add rather than a paid service.

Ryan also underscores how strategically sending previous clients photos of their experiences can maintain a connection between the brand, its customers, and the wider market.

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Tourpreneur Tour Business Podcast

How You Can Increase Tour Bookings and Reviews with Photos

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

Deep dives

Memory Marketing and Brand Connection

Photo Implementation for Reviews and Referrals

Photoflow's Simplified Approach to Photo Delivery

Enhancing Customer Relationships through Memorable Photos

Remember Everything You Learn from Podcasts