Enhancing Customer Experience Through Photo and Video Services in Tourism Industry

The chapter emphasizes the importance of providing photo and video services in the tourism industry to improve guest satisfaction, increase social media sharing, and boost reviews and bookings. It discusses best practices for guides to communicate the inclusion of these services effectively, leading to better relationships with guests, higher tips, and positive perceptions of the experience. Additionally, it delves into the significance of capturing memorable moments with customers, focusing on simplicity and social pleasure over extravagant experiences, and covers topics like selling photos as products and practical sessions for operators at the Arrival Conference.