Ryan O'Grady, the founder of Fotaflo joins us today to share how we can increase tour bookings and reviews with guest photos, which he calls 'memory marketing.'

Ryan explains how tour businesses can leverage photo memories to market and create advocates for their business. He outlines the benefits of offering photo memories of the tour as a free value-add rather than a paid service.

Ryan also underscores how strategically sending previous clients photos of their experiences can maintain a connection between the brand, its customers, and the wider market.