Michael Rebelo: How to win back clients, simple hacks to add value for customers and the pitfalls of being too slick
Aug 19, 2024
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Michael Rebelo, the CEO of Publicis Groupe for Australia and New Zealand, shares valuable insights from his extensive experience in the advertising industry. He discusses the power of graciousness in both winning and losing scenarios at work. Michael reveals productivity hacks, including voice-to-text tools, to enhance efficiency. He emphasizes the importance of authenticity in building client relationships and shares personal anecdotes about failure, highlighting the necessity of preparation and storytelling in successful pitches.
Being gracious in defeat fosters long-term relationships with clients, potentially leading to future business opportunities and reconnections.
Collaboration in physical office spaces enhances creativity and innovation, laying a foundation for effective teamwork and spontaneous idea generation.
Deep dives
The Importance of Magnanimity in Defeat
Being magnanimous in the face of defeat is highlighted as a key principle for long-term success. This approach fosters positive relationships and goodwill, which can ultimately lead to future opportunities. The speaker shares personal experiences of clients who were lost but later returned years later, emphasizing the value of graciously handling losses. Maintaining professionalism and honoring commitments during setbacks lays a strong foundation for potential reconnections down the line.
The Value of In-Person Collaboration
A strong preference for collaborative office environments over remote work is emphasized as essential for creativity and innovation. Organic discussions and spontaneous idea generation thrive when teams are physically present, contributing to a more dynamic creative process. The implementation of a structured in-office policy encourages teamwork and helps align goals for the week ahead. This structure ensures that the team engages effectively, reinforcing the belief that some aspects of creativity are best cultivated in shared spaces.
Patience as a Strategic Career Advantage
The concept of patience as a strategic advantage in career development is explored, influencing decision-making in a long-term context. Initial impatience in seeking immediate results evolved into a philosophy of playing the long game, valuing sustained growth over quick wins. The speaker recounts critical advice received early in his career, illustrating how it shaped his perspectives on success and resilience. By recognizing that setbacks can be leveraged for future success, he highlights the significance of maintaining positive relationships despite challenges.
In this week’s episode, Publicis Groupe CEO of Australia and New Zealand Michael Rebelo talks about the power of being magnanimous in defeat, shares his productivity hacks to add value for clients and reveals his secrets to presenting successful business pitches.