Search with Candour - SEO podcast
Goodbye to continuous scroll and Universal Analytics with Mark Williams-Cook
Jul 22, 2024
Saying goodbye to Google's continuous scroll and Universal Analytics, discussing the importance of Bing's index, issues with AI overviews showing for only 7% of queries. Mark and Jack cover prompt injection on Bing, RIP to Google's features, and challenges in search engine guidelines and content detection.
44:11
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Quick takeaways
- Universal Analytics and Continuous Scroll features bid farewell, Bing's index driving many LLMs.
- AI Overviews only visible for less than 7% of queries, dispelling fears of SERP changes.
Deep dives
The end of Universal Analytics and Continuous Scroll
Universal Analytics and Continuous Scroll features bid farewell as Bing sets out new guidelines on prompt injections, with Bing's index driving many of the LLMs. The narrative aims to dispel fears around AI fundamentally changing SERPs, with AI overviews visible for less than 7% of queries.
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