Goodbye to continuous scroll and Universal Analytics with Mark Williams-Cook
Search with Candour - SEO podcast
The End of Continuous Scroll and Universal Analytics
The chapter delves into the discontinuation of Continuous Scroll and Universal Analytics, with a focus on the revenue implications of user behavior on mobile devices. It explores the initial surprise and mixed reactions to the removal of Continuous Scroll, discussing the impact of ads in a scroll layout versus traditional pagination, and reflects on the challenges of transitioning to GA4 amidst user habits and search behavior considerations.
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