Inside Out Money 130. The Chimp Paradox: Why you spend when you know you shouldn’t
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Sep 28, 2025 Dive into the fascinating tug-of-war between your emotional and rational brains, exploring Dr. Steve Peters' Chimp Paradox model. Discover why your 'chimp' often takes the reins in impulsive spending during moments of weakness. Learn actionable strategies to regain control over your financial choices, embracing mindfulness to quiet those emotional impulses. From setting boundaries to reprogramming habits, this engaging discussion equips you with tools to box your chimp and make confident money decisions.
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Two Minds Explain Impulse Spending
- The Chimp Paradox frames impulse as a fast emotional 'chimp' versus a slower rational 'human'.
- Recognizing this internal conflict gives you agency to change impulsive financial behavior.
Pause And Check Who's Speaking
- Notice whether an urge is coming from your emotional chimp or your rational human before acting.
- Step back and ask if the impulse aligns with your long-term goals before spending.
Late-Night Ads Led To Regret
- Maggie recounts late-night Instagram ads that trigger impulsive purchases she later regrets.
- She notes the chimp ignores long-term goals and prioritizes instant gratification.
