Our plan to scale this local newsletter from $80,000 to $500,000 per year | 040

Are you looking to start or scale a newsletter business?

In this episode, Nathan is joined by Marissa Lovell, writer of the ‘From Boise’ newsletter, which generates $87,000 in revenue annually.

Nathan helps map out various tactics to expand the newsletter’s subscriber base, strategies for increasing revenue per user through sponsorships, and creating new revenue streams with digital products.

Timestamps:
00:00 Introduction
00:50 Challenges of Starting a Local Newsletter
01:38 From Boise Newsletter
05:14 Revenue Breakdown and Sponsorships
07:46 Impact of Craft and Commerce Conference
09:16 Sponsorship Strategies and Pricing
11:48 Blogs vs Newsletters
15:56 Evolution of the Team
20:06 Hiding Behind a Brand
24:50 Additional Revenue Streams
28:27 Future Goals and Revenue Projections
32:23 Newsletter Growth Tactics
33:38 Social Media to Newsletter Conversion
35:19 Increasing Revenue per Subscriber
42:52 Growing Other Channels
44:57 Effective Use of Social Media
46:39 Streamlining Sponsorships
48:19 Building a Sales Team
56:15 Lead Magnets
59:01 Closing Thoughts

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Learn more about The Nathan Barry Show: https://nathanbarry.com/show

Follow Nathan:
Instagram: https://www.instagram.com/nathanbarry/
LinkedIn: https://www.linkedin.com/in/nathanbarry/
Twitter: https://twitter.com/nathanbarry
Website: https://nathanbarry.com/

Follow Marissa:
Instagram: https://www.instagram.com/from.boise/
Website: https://www.marissalovell.com/
Website: https://fromboise.com/

Featured in this episode:
From Boise: https://fromboise.com/
Justin Moore: https://www.instagram.com/creatorwizard/
ConvertKit: https://convertkit.com/

Highlights:
12:12 Why Nathan switched from blogs to newsletters
43:02 Newsletter touch points
46:58 Tim Ferris: “What would it look like if it were easy?”
48:40 Effectively building a sales team
01:01:42 Creating too many lead magnets