The Nathan Barry Show Our plan to scale this local newsletter from $80,000 to $500,000 per year | 040
14 snips
Aug 8, 2024 
Marissa Lovell, the mastermind behind the 'From Boise' newsletter, shares her journey to generating impressive revenue from local storytelling. She delves into strategies for scaling subscriber bases and optimizing sponsorship deals. Lovell emphasizes the shift from blogs to newsletters and the importance of long-form content for community engagement. The conversation touches on innovative revenue streams, leveraging social media for growth, and the delicate balance between personal branding and authentic community connection.
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Content Is Easy, Monetization Isn’t
- Generating story ideas was easier than Marissa expected and not the main problem.
- The harder parts were making money and sustaining the project over time.
Newsletter Format And Origins
- From Boise publishes a long Tuesday story and a huge Thursday events list each week.
- Marissa launched the newsletter March 30, 2021 and added a podcast in May 2023.
First Growth Via Local Ads
- The first subscribers came from paid Instagram ads featuring recognizable local spots.
- Nathan made an ad walking through Freak Alley to stop Boise locals from scrolling.