Marissa Lovell

Marissa Lovell, the mastermind behind the 'From Boise' newsletter, shares her journey to generating impressive revenue from local storytelling. She delves into strategies for scaling subscriber bases and optimizing sponsorship deals. Lovell emphasizes the shift from blogs to newsletters and the importance of long-form content for community engagement. The conversation touches on innovative revenue streams, leveraging social media for growth, and the delicate balance between personal branding and authentic community connection.