265. Human Connection and Emotional Impact in EX and CX w/ Joey Coleman
Sep 12, 2023
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Joey Coleman, bestselling author, discusses the importance of the first 100 days in customer experience (CX) and employee retention. He emphasizes the need for human connection and emotional impact, highlighting the power of creating remarkable interactions and tears of joy. The podcast also explores the significance of video messages, active listening, and personal connections in shaping perceptions and engagement. Check out Joey Coleman's books for more insights.
Creating moments of personal and emotional connection is necessary for business success and human well-being in a remote and digital world.
Deep dives
The Importance of Creating a Better Customer Experience
Creating and delivering a better experience for customers is crucial. Sales, marketing, and customer success experts share strategies to align teams, meet customer expectations, and achieve desired outcomes.
The First 100 Days: A Make or Break Window
The first 100 days of a customer's experience and an employee's journey are crucial. Simple, practical, and inexpensive steps can be taken to create remarkable retention and ensure a positive start for both customers and employees.
Customer Experience and Employee Experience
Customer experience (CX) and employee experience (EX) are interconnected. Improving one naturally enhances the other. Horrible customer experiences can make employees miserable, while better employee experience leads to improved customer experiences and loyalty.
The Power of Moments that Matter
Creating moments of personal and emotional connection is crucial in an increasingly remote and digital world. People crave proof of relevance, contribution, and impact. Fostering connection and appreciation through personal interactions is necessary for business success and human well-being.
The Practical Approach to Improving Experience
Improving the customer and employee experience doesn't require a complete overhaul. It can be done incrementally, focusing on specific moments or phases. Each phase can be improved to enhance the overall experience and create a positive impact for both customers and employees.
The first 100 days are a make or break window that's critical to customer experience, and ultimately to customer lifetime value.
We're living in an era where humans are dying for connection. They're dying for proof that they're relevant. They're dying for proof that they are making a contribution and having an impact. Our latest guest Joey Coleman is a Wall Street Journal best selling author of two books: Never Lose an Employee Again and Never Lose a Customer Again. In this episode, we dissect this simple fact: how we make people feel can transcend our product or our service offerings.
Join us as we discuss:
Why CX and EX are two sides of the same coin
What the six communication tools are, and how they can create remarkable interactions in those crucial first 100 days and beyond
How creating TOJ (tears of joy) can result in an emotional impact in customer and employee relations
How to harness the potential of video messages
More information about Joey Coleman and today’s topics: