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The Digital Marketing Podcast
Local SEO: How To Master Local Search Rankings
Sep 1, 2023
The podcast discusses the importance of Local SEO in driving traffic to businesses, the new dashboard for managing business profiles and Q&A, measuring the results of local SEO efforts, and the significance of accurate business information on websites and directories.
30:49
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Quick takeaways
- Local SEO is crucial for businesses with physical locations or service area businesses that meet customers in specific geographical areas.
- To achieve local SEO success, businesses need to focus on map app visibility, organic visibility, and optimizing Google business profiles.
Deep dives
Importance of Local SEO
Local search engine optimization (SEO) is often overlooked by businesses but can drive significant traffic, especially for those with brick-and-mortar locations. Local SEO comes into play when there is local intent behind a search, which is becoming more prevalent with the rise of mobile usage. Google serves local results in three main ways: through organic links, the three-pack, and the local finder. Local SEO is crucial for businesses with physical locations or service area businesses that meet customers in specific geographical areas.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode