Michele Hansen is the co-founder of Geocodio, a SaaS business that provides geocoding and data matching for addresses, co-host of the fantastic podcast Software Social and author of the book Deploy Empathy, which is all about how to do great customer interviews. We cover a lot of ground in this short episode, including how to write a book, building in public and mental health as a founder. Along with some concrete tips on how exactly you can do customer research.
What we covered in this episode:
- Michele’s podcast tour
- Building in public
- Why context is important for Twitter debates
- The real reason Michele wrote her book
- Starting with a newsletter
- How to do customer research
- How to understand your customers
- Changing their podcast support model
- Mental health as a founder
- Being a founder with ADHD
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