Michele Hansen is the co-founder of Geocodio, a SaaS business that provides geocoding and data matching for addresses, co-host of the fantastic podcast Software Social and author of the book Deploy Empathy, which is all about how to do great customer interviews. We cover a lot of ground in this short episode, including how to write a book, building in public and mental health as a founder. Along with some concrete tips on how exactly you can do customer research.
What we covered in this episode:
- Michele’s podcast tour
- Building in public
- Why context is important for Twitter debates
- The real reason Michele wrote her book
- Starting with a newsletter
- How to do customer research
- How to understand your customers
- Changing their podcast support model
- Mental health as a founder
- Being a founder with ADHD
Recommendations
Follow Michele
Follow Me
Sponsor - Ramen Club
My favourite community has just got a significant upgrade as it rebrands to Ramen Club, the best community to help you get to Ramen Profitability.
Ramen club has 4 remote coworking sessions a week, masterminds, accountability calls, live AMAs, a fractional CFO, in-house VA, discounts and so much more. But most of all, the founder Charlie has done a wonderful job at cultivating a wonderfully friendly and supportive community.
To join the world's most supportive community for bootstrapped founders to reach ramen profitable and beyond, head to ramenclub.so and use code "INDIEBITES" to let Charlie know I sent you and get 50% off your first month.
Indie Bites