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A masterclass in customer research as a founder - Michele Hansen, Deploy Empathy

Indie Bites

CHAPTER

Building in Public

I think building in public is a tool like any other. It makes sense for some businesses and some creators and not for others. For me, writing in public made a lot of sense with the book because the core audience of my book was people I was already hanging out with on Twitter or various conference slacks. Those were people I was writing the book for. But on the other side, we don't build in public at all for Geocodeo and we never have. So I think it's a situational thing. And I am team context that depends on your business and personal context.

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