Working Hard with Grace Beverley Ep.105 What It Takes To Be The Best In Your Industry with Jen Atkin
Sep 16, 2024
In this engaging discussion, Jen Atkin, founder of OUAI and a leading hairstylist, shares her inspiring journey from moving to LA with just $300 to revolutionizing the beauty industry. She discusses the pivotal role of Instagram in transforming personal brands into successful businesses. Jen reflects on the challenges of building a brand, the importance of mentorship, and navigating the social media landscape while maintaining mental health. Her insights offer valuable lessons for aspiring entrepreneurs and beauty enthusiasts alike.
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Early Life and LA Move
- Jen Atkin moved to LA with $300 and no connections, inspired by a conversation with Dave Matthews.
- She initially worked as a receptionist, observing the salon environment and people's habits.
Taking Risks
- Take risks when you're young and have less to lose.
- Jen Atkin emphasizes that early life is the ideal time for bold moves.
Big Break
- Jen Atkin got her start by overhearing her interview, leading to a job at a hot salon.
- She assisted on extensions for celebrities like Lindsay Lohan and Paris Hilton, which was her first big break.