The Home Service Expert Podcast The True Competitive Edge In The Home Service Industry
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Jan 28, 2018 Terry, a legendary figure in the home service industry and former national trainer for a major home services company, shares invaluable insights. He advocates for reviving technical excellence amidst a focus on sales and marketing. Terry highlights the necessity of setting clear goals, cultivating positive company culture, and leveraging technology like advanced CRM systems. He also discusses navigating workforce challenges and adapting to market changes driven by transparency. Listeners will gain essential strategies for sustainable growth and leadership.
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Terry Nicholson's Home Service Journey
- Terry Nicholson's career began in the early 90s with Contractor Success Group, focusing on best practices for HVAC businesses.
- His journey includes co-founding Service Experts, a publicly traded company, and Clockwork Home Services, which launched successful franchises like Benjamin Franklin Plumbing and One Hour Heating & Air Conditioning.
Technical Competency vs. Sales Focus
- Many service companies prioritize sales over technical skill, leading to higher prices for customers.
- Praxis S10 emphasizes technical competency and productivity to offer lower prices while maintaining profitability.
Business as a Vehicle
- Define your personal life goals first, then build your business around achieving them.
- This clarifies decision-making and helps maintain discipline in your business.