Search with Candour BrightonSEO October 2025 recommendations | Mark Williams-Cook | Search with Candour
Oct 17, 2025
Get ready for valuable insights from the upcoming Brighton SEO conference! Discover the importance of human connection in digital PR and dive into AI's impact on SEO strategies. Learn about using vector embeddings for better content analysis and why building a trusted brand is essential in an AI-driven world. Explore new perspectives on attribution models and hear recommendations on making content machine-readable. Tune in for expert commentary on navigating the evolving landscape of digital marketing!
AI Snips
Chapters
Transcript
Episode notes
Pre-Conference Catch-Up
- Jack and Mark recorded a short extra episode specifically to share BrightonSEO talk picks before the conference.
- They frame the episode as casual catch-up plus curated recommendations to help listeners navigate sessions.
Favorite Conference Experience
- Mark described Search and Stuff in Antalya as his favourite conference of 2025 and praised its community vibe.
- He contrasted it with other search communities and highlighted its welcoming venue and speakers.
Publish Data Correlation Findings
- Rebuild and validate tools with real community contributions to increase trust and usefulness.
- Mark recommends publishing correlation studies to show data reliability and help users make decisions.