Measuring AIO Impact: Was Anyone Clicking Anyway?

In this bonus episode of Search With Candour, Jack Chambers-Ward and Mark Williams-Cook share their top recommendations for talks at the upcoming Brighton SEO conference.

Candour’s dynamic duo discusses talks that cover the value of human connection in digital PR, and explore the intricacies of AI, machine learning, and attribution models in SEO.

Whether you're attending Brighton SEO or simply interested in staying updated with the latest in the SEO world, this episode is packed with invaluable information and expert commentary.

Jack’s recommendations

1. John Iwuozor - https://brightonseo.com/events/october-2025/talks/vector-embeddings-for-everyday-marketers
2. Yordan Dimitrov - https://brightonseo.com/events/october-2025/talks/forget-seo-vs-ai-build-a-brand-people-trust-or-get-left-behind
3. Tom Capper - https://brightonseo.com/events/october-2025/talks/measuring-aio-impact-was-anyone-clicking-anyway
4. Myriam Jessier - https://brightonseo.com/events/october-2025/talks/making-all-content-machinereadable-geo-beyond-text-optimization
5. Lazarina Stoy - https://brightonseo.com/events/october-2025/talks/aipoweredormlenabled-semantic-keyword-research-for-the-ai-era

Mark’s recommendations

1. Tom Rawle - https://brightonseo.com/events/october-2025/talks/ai-is-dead-for-digital-pr-long-live-the-humans
2. Dixon Jones - https://brightonseo.com/events/october-2025/talks/what-ai-knows-about-your-brand-and-what-you-can-do-about-it
3. Luke Carthy - https://brightonseo.com/events/october-2025/talks/lastclick-attribution-is-broken-and-its-hurting-seo
4. Adam Gent - https://brightonseo.com/events/october-2025/talks/how-googles-search-index-works
5. Will Kennard - https://brightonseo.com/events/october-2025/talks/everything-you-need-to-know-about-react-server-components

00:00 Introduction and Episode Overview

00:38 Catching Up with Mark

02:11 Candour's Recent Projects and Developments

03:27 Upcoming BrightonSEO and Personal Updates

07:59 BrightonSEO Talk Recommendations

08:50 Mark recommends: Tom Rawle

11:27 Jack recommends: John Iwuozor

13:14 Mark recommends: Dixon Jones

17:10 Jack recommends: Yordan Dimitrov

20:04 Mark recommends: Luke Carthy

22:58 Jack recommends: Tom Capper

24:51 Mark recommends: Adam Gent

28:22 Jack recommends: Myriam Jessier

32:18 Mark recommends: Will Kennard

36:25 Jack recommends: Lazarina Stoy

38:53 Final Thoughts