The Business of Content with Simon Owens
How to sell your media business
May 7, 2025
Alexis Grant, founder of They Got Acquired, navigates the world of small media business sales, having successfully sold her own outlets. She shares her insights on maximizing sale prices by emphasizing the importance of audience and SEO. Grant discusses the emotional and financial aspects of selling, insightful strategies for monetization, and the differences in valuing media versus SaaS businesses. She also highlights the challenges of maintaining operational independence and the crucial role of advisors in smooth transitions.
43:49
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Quick takeaways
- Smaller media businesses are often undervalued, making it essential for owners to establish recurring revenue streams to enhance market appeal.
- Founders should prepare their businesses for sale by reducing personal involvement and developing strong operational procedures to attract buyers.
Deep dives
The Focus on Small Business Acquisitions
Media coverage of business acquisitions typically highlights large deals, leaving a gap in resources for small, bootstrapped companies. The initiative 'They Got Acquired' fills this niche by focusing on transactions ranging from $100,000 to $50 million. This endeavor underscores the importance of recognizing the value of smaller businesses, particularly in the media sector, which often get overlooked in merger discussions. The founder's insights stem from her personal experiences selling her media outlets, establishing credibility in the context of helping other entrepreneurs navigate their acquisition processes.
