The Business of Content with Simon Owens How to sell your media business
May 7, 2025
Alexis Grant, founder of They Got Acquired, navigates the world of small media business sales, having successfully sold her own outlets. She shares her insights on maximizing sale prices by emphasizing the importance of audience and SEO. Grant discusses the emotional and financial aspects of selling, insightful strategies for monetization, and the differences in valuing media versus SaaS businesses. She also highlights the challenges of maintaining operational independence and the crucial role of advisors in smooth transitions.
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Alexis Grant's Selling Experiences
- Alexis Grant sold two media businesses with different structures: an acquihire and an asset sale.
- She transitioned from working inside the buyer company to fully stepping away after the asset sale.
Prioritize Recurring Revenue
- Prioritize recurring revenue in media businesses to increase sale multiples.
- Buyers prefer predictable income as it lowers risk and boosts valuation.
Challenges Selling Personal Brands
- Personal brand businesses are traditionally seen as unsellable due to founder dependency.
- Transitioning operational control or earning out the founder can make sales feasible.