Valuing Media vs. SaaS Businesses

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When the media covers business acquisitions, it’s usually only for huge deals involving VC-backed companies. Coverage of mergers for small, bootstrapped businesses is almost nonexistent. That’s where They Got Acquired comes in. Launched in 2021, it focuses on acquisitions in the $100,000 to $50 million range. Recently, it put out a detailed research report specifically focused on acquisitions of media outlets, which are typically sold at lower multiples than other kinds of online businesses.

In an interview, founder Alexis Grant walked through the experience she had selling two of her own media outlets and explained the steps a current media entrepreneur should take to maximize the selling price for their own business.