Real Estate AI Flash EP 099: How the AI Advantage Helps Agents Work Less and Sell More
Nov 19, 2025
Will Penney, a seasoned real estate professional and eXp Realty team leader, brings decades of expertise to the table. He discusses how AI, like NotebookLM, can revolutionize real estate tasks. Will shares his journey from the 1980s to building a 200-agent organization, highlighting how AI-generated content can enhance market insights. He emphasizes that while AI can streamline processes, the human element in relationships remains crucial. Additionally, he offers insights for new agents on leveraging AI and maintaining client connections.
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From Pizza Deliveries To A 200-Agent Org
- Will Penney started in real estate right out of high school and scaled from delivering pizzas to a multimillion-dollar business.
- He built Penny Real Estate and later a 200-agent organization at eXp Realty while creating subscription income streams.
Turning MLS Data Into Neighborhood Podcasts
- Will used NotebookLM to ingest MLS PDFs and generate a 10-minute AI voice market-update podcast for local neighborhoods.
- He sends these audio overviews to clients before listings and publishes them for local audience reach.
AI Podcasts Beat Post-And-Pray Social Posts
- AI audio content can beat 'post and pray' social strategies by offering consistent, locally relevant value.
- Promote AI-generated neighborhood podcasts to attract and retain a local audience.
