DTC Podcast Ep 305: CRO Optimization in 2023: Strategies and Tools for Landing Pages | AKNF
28 snips
May 19, 2023 AI Snips
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Transcript
Episode notes
CRO Core Principle
- The core principle of CRO is delivering what users seek when clicking an ad.
- User expectations, attention spans, and traffic sources change rapidly, requiring CRO adaptation.
Landing Page Advantages
- Leverage landing pages for easy iteration and A/B testing various elements.
- Landing pages offer clear conversion rate benchmarking and faster loading than Shopify sites.
Content Tailoring
- Tailor landing page content to the specific traffic source and user expectations. Consider the difference between users coming from UGC ads versus traditional banner ads.