Ep 305: CRO Optimization in 2023: Strategies and Tools for Landing Pages | AKNF
DTC Podcast
How to Optimize Your CRO for 2023
The expectations of the users coming in, what they're looking for, where they're coming from and how much attention span do they have is changing so rapidly. I'll go into an example of how you should look at UGC in relation to conversion rates but the expectations that a user has when they click at UGC ad are night and day different from your traditional banner ad. Don't think of these tests as binary, I just have to implement this and roll this out. Think of all of these things I'm showing you as a tool to attack and implement across all of these different segments.
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