Naavik Gaming Podcast Personalization in Gaming: The Holy Grail of User Experience (and Monetization)
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Mar 18, 2025 In this engaging discussion, Justin Stolzenberg, co-founder of Metica and veteran of King and Apple, dives into the future of gaming analytics. He shares insights on how Metica is leveraging AI to deliver personalized experiences, moving beyond mere data collection to actionable insights. The conversation touches on the evolving landscape of personalization in gaming and the critical role of AI in enhancing user engagement. Justin also talks about the challenges faced in the saturated analytics market and shares exciting upcoming initiatives in the industry.
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Actionable Insights over Data
- Metica focuses on actionable insights, not just data.
- It helps product managers bridge the gap between observation and action, enabling personalized player experiences.
Ideal Target Audience
- Target games with proven product-market fit, but before massive scaling.
- Metica shines by optimizing treatments during growth phases, not in soft launch with limited users.
Contextual Multi-Armed Bandits
- Metica uses contextual multi-armed bandits for real-time learning and personalization.
- It considers both static and dynamic player inputs, like device type and in-game behavior, for personalized experiences.