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Personalization in Gaming: The Holy Grail of User Experience (and Monetization)

Naavik Gaming Podcast

CHAPTER

Personalization and AI in Gaming

This chapter explores how AI and machine learning are transforming user experiences in the gaming industry, particularly for developers tackling personalization. It discusses the shift from manual segmentation to advanced techniques like contextual multi-armed bandits, which allow for real-time adaptation of gameplay and marketing strategies based on player behavior.

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